Est. Melbourne · 37.8136° S, 144.9631° E

Whatever it is. Play on.

Play On. isn't just what's printed on the chest. It's the mindset for the bad set, the bad day, the setback that doesn't get the last word. Down a point or up one — you play on.

Play On. El Grande tee, back print
PLAY ONMOVE FORWARDNEXT POINTPLAY ONMOVE FORWARDNEXT POINT PLAY ONMOVE FORWARDNEXT POINTPLAY ONMOVE FORWARDNEXT POINT
The mindset

More than a brand. A motto.

"Whatever it is you're going through — in sport, in life — it's important to play on."

The mark is a fast-forward: three edges leaning into the next moment. It's there because that's the only direction that matters after a loss, a setback, or a bad rep. Every piece is built plain and durable enough to wear through whatever that next moment is — training, travel, or just getting through the week. The name is the reminder. Wear it when you need it.

Brandon, founder of Play On Apparel, wearing the El Classique tee

Brandon — Founder, Play On Apparel

From the founder

My name is Brandon, and I am the owner of Play On Apparel.

Play On isn't just a brand — it's a mindset born from the belief that, no matter how many times life knocks you down, you get up, and you play on. My journey in soccer taught me the strength in resilience, from facing setbacks on the field to enduring painful injuries. Even when my dreams were shattered, I chose to keep moving forward.

Through Play On Apparel, I aim to inspire others to face their challenges head-on. Life may be tough, but we choose how to respond. We Play On.

Thank you for being part of this journey. Together, let's keep playing on.

Play On.
Brandon

Worn everywhere

Not shot in a studio — just wherever the week (or the trip) happens to go.

Walking through the temple ruins in a Play On. tee
Play On. back print on Pub Street, Siem Reap
Play On. front logo on Pub Street, Siem Reap
Free shipping over $120 Heavyweight cotton, built to outlast the season Returns within 30 days

The catalogue

The current lineup. Four pieces, one mark, built to move with you.

How to order: Play On Apparel is a startup taking pre-orders directly while we build up stock — there's no cart yet. Pick your size and colour below, then message us on Instagram, TikTok, or email to place it. Full size charts here.

Play On. hoodie, front
Outerwear

The Play On. Hoodie

$75

Relax Faded fleece, front-chest wordmark, kangaroo pocket.

Also in:
S M L XL 2XL 3XL Size guide
El Grande tee, front El Grande tee, back
Tops

El Grande Tee

$45

Box fit, full-back mark, coordinates on the collar. Size up for an oversized look.

Also in:
S M L XL 2XL 3XL Size guide
El Classique tee, front El Classique tee, back
Tops

El Classique Tee

$40

Classic fit, understated chest mark. True to size, for every day.

Also in: +45 more
S M L XL 2XL 3XL Size guide
Play On. tank, front
Tops

Training Tank

$35

Classic Tank cut in natural cotton, built for reps.

Also in:
S M L XL 2XL 3XL Size guide

Size guide

Body measurements in cm, taken flat from the actual garment blanks. If you're between sizes, sizing up is the safer call on all four.

El Grande Tee (Box Tee)

Boxy, oversized fit — runs short in the body by design.

SizeChest (cm)Length (cm)
S5267
M5669.5
L6072
XL6474.5
2XL6877
3XL7279.5

El Classique Tee (Classic Tee)

Regular, true-to-size fit.

SizeChest (cm)Length (cm)
S4770
M5274
L56.577.5
XL6181
2XL6484
3XL6887

Training Tank (Classic Tank)

Regular fit, hemmed armholes.

SizeChest (cm)Length (cm)
S47.570
M5274
L56.577.5
XL6181
2XL65.584
3XL7087

The Play On. Hoodie (Relax Faded Hood)

Relaxed fit, mid-weight fleece.

SizeChest (cm)Length (cm)
S5770.5
M6073
L6375.5
XL6678
2XL6980.5
3XL7283

Chest measurement is taken flat, side seam to side seam (so double it for full circumference), in line with AS Colour's own spec sheets for each blank. Measurements can vary by up to 2.5cm between garments. Need a 4XL or 5XL? Message us — the Classic Tee blank goes up to 5XL on request.

Off the rack, too

Team kits, as an add-on.

Alongside the core range, Play On. takes on club kit work — two seasons running for a local Melbourne soccer club so far. Colours, crest and fit worked out directly with the club, on the same fabric as everything else here. It's a smaller, more hands-on side of what we do, not a separate product line.

Enquire about a kit
ETA Buffalo SC squad wearing their Play On.-made kit

ETA Buffalo SC, kitted out by Play On.

Next drop, next point. Get notified first.

Join the list